Franchise Excellence


Home Instead Senior Care®, the world’s leading provider of companionship, Alzheimer’s and home care for seniors, is the Gold winner of the 2014 Canadian Franchise Association (CFA) Awards of Excellence in Franchising in the Category of Non-Traditional – Mature/Established. The award was presented to Home Instead Senior Care on April 7, 2014 during a Gala Awards Presentation at the 23rd annual CFA National Convention in Niagara Falls, Ontario.

Considered the pinnacle of franchise achievement in Canada, CFA Awards of Excellence in Franchising are given annually to franchise systems that have demonstrated the strongest, most mutually-rewarding relationships with their franchisees, based on the results of a comprehensive survey of franchisors and their franchisees administered by third-party firm Association Resource Centre.

“Our franchise owners and their CAREGiversSM  provide an extraordinary level of care to Canadian seniors with a true commitment to enhancing the lives of aging adults and their families across Canada,” said Jeff Huber, President of Home Instead, Inc., the franchisor of the Home Instead Senior Care network. “To all of us, it’s personal, and we are proud to see this reflected in this prestigious award.”

“The CFA Awards of Excellence in Franchising truly set a benchmark for franchises throughout Canada and we are pleased to recognize Home Instead Senior Care for their commitment to excellence in franchising,” says Lorraine McLachlan, CFA President and CEO. “A solid relationship between franchisor and franchisee is vital to the system’s success and Home Instead Senior Care’s results show that they offer outstanding support to their franchisees.”

Open exclusively to CFA franchise system members who have been franchising for three years or more, the CFA Awards of Excellence in Franchising competition includes four categories to enable franchise systems to be rated against their peers. Participating franchise systems were assessed on their performance in key areas, including franchisee relations, leadership, business planning, marketing, training and support, ongoing operations and communications.

Franchisees’ Choice Designation

In addition to the Franchise Excellence award, Home Instead Senior Care was also honoured by CFA as a recipient of the Franchisees’ Choice designation. The Franchisees’ Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process; franchisee Information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee. In order to qualify for this designation, a minimum of 10% of a brand’s franchisees must participate. In many cases, franchisee responses were significantly higher. This is the fourth year for the annual Franchisees’ Choice designation program.


Home Care Etobicoke ON for seniors and elderly choosing to stay home instead. Please call us at (416) 239-2200.

Call for a free personalized Care Consultation 416-239-2200”   Don’t forget to like us on facebook! th

Marjorie H, Home Instead’s CAREGiver of the Month


Marjorie truly always has Mother’s best interests at heart…be they physical or social. You can tell how much Mother cares about Marjorie too, as Mother always worries about whether Marjorie has her gloves and scarf and will get home safely. Even the staff remark on how well they interact. We certainly consider Marjorie an indispensable part of our team keeping our favourite “almost 93 year old” as happy and healthy as possible. — Catherine I

Although understated in her character (she is both mild-mannered and gentile), the impact Marjorie makes on her clients is boldly pronounced!  She has a natural ability to build strong relationships and building trust, taking the lead and sharing her heart are second nature to her.

The families of those seniors whom she cares for have grown to depend upon Marjorie as their eyes and ears and she has earned their trust. They indicate that she communicates well, in person, by note and by phone.  “Marjorie provides a real link between family and Mother…. if we are out of town, we know that she will provide care continuity and the one-on-one attention that Mother wants. This provides us with such peace of mind.”

As many of these children have active lives, full-time careers, children, and other commitments, they rely heavily on her ability to take the lead.  She is proactive in supporting them and they are confident that any concerns will be identified and reported.  “She tells us when anything is needed (usually ahead of time), so we can get replacements before mother has to do without.”

Catherine, praises Marjorie for sharing her heart through simple gestures that add value to her mom’s life – things like trying to make her comfortable (rubs cream on legs, adjusts  pillows),  coordinating her outfits, freshening up her makeup and  doing her hair for  dinner, as well as assisting and encouraging her to engage in meaningful activities such as watching golf, going outside, advising on plants/flowers.

We applaud Marjorie on the reputation she has built for herself and for the lives she has impacted!


Home Care Etobicoke ON for seniors and elderly choosing to stay home instead. Please call us at (416) 239-2200.

Call for a free personalized Care Consultation 416-239-2200”   Don’t forget to like us on facebook! th

Daily Companion: Now Available on Android Phones

Daily Companion: Now Available on Android Phones

 This is not the time in her life when “Michelle” thought she would be facing this challenge.  She is a 40-something, married, mother of two (both under 10), and until recently her biggest challenge was maintaining a work/home life balance. On top of just dealing with the balancing-act of a full-time job, bakes sales, soccer games, etc. she also provides care for her father, Jim, who has Alzheimer’s. She is exhausted, confused and overwhelmed.

Caring for a loved one with Alzheimer’s disease can be a frightening and challenging task!

If you’re caring for a senior with Alzheimer’s or other dementia you have help in the form of an app new to Android phones - Alzheimers Daily Companion. You can download this app for free and use it to find tips, ask questions, offer support and find Alzheimer’s care services in your area.

The app includes over 500 searchable tips and practical solutions sourced from the Home Instead Senior Care network and the Alzheimer’s and other dementias caregiving community. The foundation of the content is a book published by Home Instead Senior Care called “Confidence to Care.” The app is a companion piece to the book in order to give caregivers, in need and on-the-go, immediate and easy to access advice for any situation.

Features Include:

  • Free and immediate advice and tips for dealing with Alzheimer’s and dementia behaviors and situations.
  • 24-hour caregiving assistance available via toll free phone number or email submission.
  • Access to free Alzheimer’s and other dementias caregiver resources and training materials.
  • Caregivers sharing their own advice through a collection mechanism provided in the app
  • Ability to access all of the solutions and tips without Internet connectivity.
  • Built-in rating system for caregivers to rate each tip so other caregivers benefit from their insight and evaluation of the advice.

This app will help build “Michelle’s” confidence to be able to provide care for her father and will arm her with immediate tips and practical advice for all of the behaviors and situations they face on a daily basis.  She can search for information regarding her particular circumstance and needs, and the app will return immediate and relevant answers. These tips are compiled by experts as well as family caregivers dealing with Alzheimer’s or other dementia illnesses.

Now, Michelle and other caregivers everywhere have a reason to rejoice!  Help has found its way via Molly, Home Instead, and her android phone.


Home Care Etobicoke ON for seniors and elderly choosing to stay home instead. Please call us at (416) 239-2200.

        “Call for a free personalized Care Consultation 416-239-2200”   Don’t forget to like us on facebook! th

Social Work Week 2014

social workers

The word “champion” as defined by the Concise Oxford Dictionary has a number of meanings, but is best captured as referring to a “person who fights, argues, etc. for another person or cause”.  March 3rd to the 9th celebrates Social Work Week and this year’s theme is appropriately “Social Workers: Champions of Positive Change”.

Their focus is in positive change, rooted in practical problem-solving expertise. Recognizing that people are experts about their own lives, and that the changes they are seeking may take many forms, social workers help people find solutions that are tailored to meet their unique needs and concerns.

Social Work Week provides an opportunity each year for social workers to promote and celebrate their profession and the life-changing work that they champion in every community.

As social workers in Ontario prepare for Social Work Week 2014, OASW encourages you to reflect on the ways you and/or your agency/organization champion positive change and make a difference in the lives of the client populations you serve identify ways to tell this story, and let others know that when client groups need help, social work interventions can provide a catalyst for positive change.

This week, celebrate with Home Instead Senior Care the positive changes that Social Workers make in our communities!

Home Care Etobicoke ON for seniors and elderly choosing to stay home instead. Please call us at (416) 239-2200.

Call for a free personalized Care Consultation 416-239-2200”   Don’t forget to like us on facebook! th

Seminoli C., CAREGiver of the Month, Etobicoke

Seminoli C., CAREGiver of the Month, Etobicoke

He’s just outstanding!  He is very positive and supportive, very patient.  My brother just loves him.  He has done everything I have asked him to do.  Not only does he follow directions from myself or others, for example when a physiotherapist asks him to carry out an exercise program, he is also proactive in being able to identify Steve’s needs.  Steve is very engaged with Seminoli. Seminoli persists in finding ways to meet Steve’s needs.
- Ann D, client’s sister


Seminole has proven himself to be an excellent CAREGiver time and time again!

He has Built Trust with both his clients and the office staff by always being reliable, flexible and never shying away from a challenge. Seminole Takes the Lead by ‘dropping’ whatever he’s doing in his personal life to accept shifts that resolve what could have been serious last minute staffing issues for our clients.  His kindness  is never more evident than when he Shares his Heart with his clients by sharing stories with them and making their day just a bit more enjoyable.

At CAREGiver Meetings, it is really heartwarming to see just how popular he and his ‘smiling face’ have become amongst his Home Instead CAREGiver colleagues, as well as, the office staff!  We fully agree with feedback from his clients’ families that shows they  have a real love and respect for Seminoli as a person and as a CAREGiver find him to be trustworthy, reliable and very responsible.  He truly ‘takes their place with their loved one when they can’t be there!

Congratulations, Seminole!  You truly deserve this recognition and we’re grateful you chose to become a Home Instead CAREGiver!

Home Care Etobicoke ON for seniors and elderly choosing to stay home instead.

Call for a free personalized Care Consultation 416-239-2200”   Don’t forget to like us on facebook! 

Want to know why Home Instead Senior Care is the employer of choice?  Click on the following link:

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Valuable New Year’s Resolutions for Caregivers

Valuable New Year's Resolutions for Caregivers

Every year, we all make well-intended, but short-lived New Year’s resolutions. It’s not uncommon to hear of people “committing to” regular exercise, quitting smoking, or getting more organized.

Caregivers, however, can get so wrapped up in their demanding role, that they neglect their own well-being.  As much as many resolutions appear “lip-service” the New Year may be a good time for caregivers to take a step back, gain some perspective and determine changes to their routine that can help them stay strong and energized in the New Year.

While most resolutions usually only last through perhaps the first week in January, print out this list and post it on your refrigerator door as a daily reminder that your role as caregiver can only be done by taking care of yourself first.

  • Take time out of every day to care yourself so you can go on caring for your senior.
  • Enjoy and embrace the quality moments with your senior.
  • Try to find a way to laugh or find humor in the day amidst any sadness or discouragement you may feel.
  • Don’t hesitate to ask for — or even demand — help.  Reach out to any family and friends to help with your loved one so that the weight of my responsibility can be lifted and shared.
  • Know that you’re not alone, even though at times you feel lonely.
  • Maintain a proper balance between your family, work and caregiving lives.
  • Remember that your loved one’s condition may become worse,  but it’s not your fault.
  • Stay positive – you are making a difference!

Home Care Etobicoke ON for seniors and elderly choosing to stay home instead.

Call for a free personalized Care Consultation 416-239-2200”   Don’t forget to like us on facebook! 

December’s Care Team of the Month: Bailey & Anne Marie

December's Care Team of the Month: Bailey & Anne Marie

‘They both have a great sense of humour and they are very caring also’
- Ann T, client’s wife

Anne Marie S. and Bailey C. have been involved in the care of a lovely couple in Etobicoke.  During the initial stages of the assignment and, as the gentleman readjusted to life at home, Bailey and Anne Marie Built Trust by tackling all obstacles [and there were many!] with competence, kindness and without any disruption to the clients’ lives.  They never backed down from any challenges.

Bailey  joined Home Instead just 2 months ago and under Anne Marie’s experienced tutelage has become increasingly  confident in her role.  Her unsurpassed compassion and empathy is admirable.  Anne Marie has a tremendous ability to Take the Lead in difficult circumstances.  She is extremely compassionate,  has the ability to ‘think on her feet’ and was instrumental in making positive changes to this couple’s daily life that allowed the gentleman to remain in his home.

Because of how both CAREGivers have Shared their Hearts through their compassion, both clients adore them and think of them as family.  Anne Marie and Bailey are always aware of the changes they see in their clients and are quick to act immediately to resolve issues. They are effective in their communication with both the office and family.  We are extremely grateful that they are Home Instead CAREGivers and admire their dedication, compassion and skills as CAREGivers.  They both live the Guiding Principles of Build Trust, Take the Lead and Share Your Heart every day and, for us and our clients, that is all we ask.

Home Care Etobicoke ON for seniors and elderly choosing to stay home instead.

Call for a free personalized Care Consultation 416-239-2200”   Don’t forget to like us on facebook! th


Keeping Seniors Safe from Winter’s Elements

snowAs the holidays closely approach it may be “Winter Wonderland” outdoors, but the season’s elements pose unique challenges to people of all ages; especially true for older adults. Everything from cold weather to slippery walkways can be dangerous, and sometimes it’s up to caregivers to take steps to help older adults stay safe.

The most significant danger facing seniors in the winter is hypothermia, as slower circulation and metabolism, make them are more susceptible. Caregivers should make a point to always have the thermostat set 65 degrees or above.   When outdoors, prevent heat loss by having them dressed in a warm hat, scarf, and mittens or gloves. Choose a good pair of winter boots for warmth and stability.  Caregivers that help senior clients with personal care should pay special to the skin, as cold outdoor conditions and dry indoor air can cause chapping and irritation.

Once the snow and ice arrive, make sure your walking surfaces are safe.  Keep entranceways and sidewalks clear of ice and snow.  If necessary, contact your local home support agency or other community services for help with snow removal, transportation and grocery bus services.  A caregiver can also bring in the mail and newspaper, and perform any other outdoor tasks that might be unsafe in slippery conditions.

A cane can help with balance; have it fitted to the right height.  When a cane is held upside down, the end should be at wrist level.  It may also be good idea to attach an ice pick at the end.  Another good idea is the use of a hip protector (a lightweight belt or pant with shields to guard the hips). It can help protect the hips against fractures and give added confidence.

Seasonal depression strikes many people during the winter, and that includes seniors.  When family members can’t be there to help elderly relatives, it’s important to have a backup. For many families, in-home care provides the extra measure of security to keep loved ones safe and comfortable, no matter what weather conditions exist.  Companionship care is crucial during most times of the year, but when the weather turns cold and the days become shorter, helping keep homebound seniors active is of the utmost importance.

With winter safety, as with most other concerns for healthy aging in place, there’s no substitute for preparation.  With just a little bit of extra attention, you can help ensure a worry-free winter for both of you.  The Canada Safety Council can offer seniors further suggestions to help stay active yet safe in winter.

Home Care Etobicoke ON for seniors and elderly choosing to stay home instead.

Call for a free personalized Care Consultation 416-239-2200”   Don’t forget to like us on facebook! th

MPP Charles Sousa Announces Improved Access to Home and Community Care

MPP Charles Sousa Announces Improved Access to Home and Community Care

“I’m pleased that this funding will help more seniors in Mississauga Halton get the care they need at the right time and in the right place. This means better access to quality and timely care for our patients closer to home.”
– MPP Charles Sousa, Mississauga South

NEWS:  Seniors and residents in Mississauga are receiving better access to home care and community supports to help them live independently and stay at home longer, Charles Sousa, MPP Mississauga South announced today.

The Ontario Liberal government is providing nearly $16 million to support home care for more seniors and for expanded community health care services, including mental health supports, in the Mississauga Halton Local Health Integration Network (LHIN).

This investment will support programs that reduce unnecessary emergency room and hospital readmissions.  Improving access to home care and community supports is a key priority of Ontario’s Action Plan for Health Care and helps to provide the right care, at the right time, in the right place. This is part of the Ontario Liberal government’s economic plan to invest in people, invest in infrastructure and support a dynamic and innovative business climate.

Home Care Etobicoke ON for seniors and elderly choosing to stay home instead. Please call us at (416) 239-2200.

Call for a free personalized Care Consultation 416-239-2200”   Don’t forget to like us on facebook! th

A Tradition of Helping Seniors Enjoy the Holidays

download (1)This season, local community members in Etobicoke can give holiday cheer to area seniors by participating in the Be a Santa to a Senior®program.

The popular campaign, that for the past 10 years has delivered thousands of gifts to local seniors, is being executed again this holiday season. The program – run by the Etobicoke Home Instead Senior Care office in partnership with Shoppers Home Health Care, Tapestry Village Gate West and The Etobicoke Services for Seniors (ESS) – provides gifts and companionship to seniors in the community during the holiday season.

Be a Santa to a Senior gives back to older adults in our area, many of whom have had significant, positive influence on our lives,” said Brenda Enright, owner of Home Instead Senior Care Etobicoke. “During this season of giving, we encourage local residents to say thank you to these community members by donating a gift.”

Christmas trees will be placed at Shoppers Home Health Care (Six Points Plaza, 5230 Dundas St. W.) and Tapestry Village Gate West (15 Summerland Terrace) starting November 21st and will feature paper ornaments with the first name of the senior and their gift request. Local community members can pick up an ornament, buy the requested item and return it unwrapped, with the ornament attached.

The Etobicoke Home Instead Senior Care office will enlist volunteers to collect, wrap and distribute the gifts to local seniors.

For more information about the program, visit or call 416-239-2200.

Home Care Etobicoke ON for seniors and elderly choosing to stay home instead. Please call us at (416) 239-2200.

Call for a free personalized Care Consultation 416-239-2200”   Don’t forget to like us on facebook! th


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